New · 3 applied color guides

Color theory for salons
Hair, makeup and the reasoning underneath

“It went dull in two weeks.” It usually wasn’t the product — it was the undertone. A color can be technically perfect and still fight the face it sits on, and the client feels it even when she can’t name it.

See the 3 guides

From $14.99 · Instant download · Lifetime access

Formula, palette, and the reason behind both

Color theory on its own explains why something works. Applied to hair it decides a formula; applied to makeup it decides a palette. The three together are what turns color into a service you can charge for instead of an opinion you offer for free.

Written for the chair and the counter, not for a classroom.

1
The mechanism

The color wheel and the four technical pillars — so you can judge a shade nobody listed, instead of memorising charts.

2
The diagnosis

How to read a client’s undertone and contrast before you open the first bowl. It is the step that gets skipped, and the one that decides the result.

3
The tables

Color families by undertone, and the reference sheets you keep open while you work.

The three guides

Each one solves a different question, and they build on each other in this order. $14.99 each during launch (regular $29.97).

Master Color
Master ColorThe groundwork: the wheel, the four pillars and the 12 color languages
$29.97$14.99Add
Color with Purpose
Color with PurposeHair: the right formula starts with the skin
$29.97$14.99Add
Makeup Color Analysis
Makeup Color AnalysisFoundation, blush, lipstick and eyeshadow. Once
$29.97$14.99Add
⭐ The complete option

Or take all three

The three applied color guides

Theory, hair and makeup. Each one answers a question the other two leave open, which is why the salons that buy one usually come back for the rest.

  • The 3 guides, from the wheel to the chair
  • Professional use: you can hand them to your clients
  • Instant download and lifetime access
$44.97$34.97
Save 22% compared to buying them separately

Secure checkout · Instant download

Included with the complete bundle

And the software to run it —
a lifetime VirtualStylo Studio license

AI colour analysis, shareable client reports and virtual try-on. Not a trial, and not tied to a subscription.

Included free

A result in under a minute — that you can overrule

Upload a photo and get the full 12-season classification. Disagree with it? Set the season yourself and the whole report rebuilds around your call. Your eye has the last word, not the model.

Included free

A report she'll actually open — and forward

Every analysis becomes a link: palette, face shape, body type and styling notes, built for the phone. No PDFs, no Canva, no exporting. When she shares it, it does your marketing for you.

See a sample report →
Sample client report on a phone
Included free

Try it on before anyone commits

Virtual try-on and beauty studio: hair colour, makeup and outfit combinations side by side, on the actual person in front of you.

Single guides don't include the license — it comes with the complete bundle.

How it fits into the chair

Color analysis is the part of the appointment that gets improvised most, and the part clients notice most when it’s done properly.

1
Before: the read

Undertone and natural contrast, before the first bowl. Ten minutes that decide whether the formula lands or fights her.

2
During: the why

“This will go brassy against your skin” lands very differently from “I wouldn’t do that”. One is a reason; the other is a preference.

3
After: the extra service

A color read is something you can put on the menu and charge for — and it needs no extra space and no extra stock.

What these guides don’t do

Worth saying, because it’s the opposite of most color content aimed at salons.

✗
They don’t sell you a brand

No product lines, no proprietary system. The reasoning works with whatever is already on your shelf.

✗
They aren’t a formula chart

Charts go out of date and don’t travel between brands. The mechanism does both.

✗
They don’t follow trends

A client’s undertone doesn’t change with the season. What changes is which of her colors happen to be fashionable.

✗
They aren’t only for colorists

Makeup artists and image consultants use the same three axes. The application differs; the reading doesn’t.

Quick questions

Master Color, if you want the reasoning first — it is the groundwork the other two lean on. If you already work with color every day and want something you can apply tomorrow, start with the one that matches your chair: hair or makeup.

No. Master Color starts from the wheel. If you already know it, that guide will go fast and the other two are where the new material is for you.

Yes. You can use them in consultation and hand a client the relevant PDF. What you can’t do is resell them or distribute them as your own product.

Related, not the same. Seasonal analysis tells a client which palette is hers. These tell you why, and how to translate it into a formula or a makeup bag. Plenty of people own both.

PDF, designed to be read on a phone or printed. The download is instant and access doesn’t expire.

Next time she says it went dull

you’ll know whether it was the product or the undertone — and you’ll be able to tell her which, without guessing.

From $14.99 · Instant download · Lifetime access

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